Full disclosure: this post is self-congradulatory. :-) If you haven’t heard, social selling is quickly becoming a big deal. For us, sales departments are one of the fastest growing adopters of EveryoneSocial. Companies like Adobe, HP, Dell and others are actively running social selling programs across their sales teams and using EveryoneSocial. Two of our customers recently shared some results from their social selling programs that we wanted to share with you.
Content shared by employees (incl. sales reps) get 4x the engagement
The client that reported this data point is a software company with over 10,000 employees. What they’ve seen is that content shared by their employees, of which sales reps are the largest group receives four times the engagement as compared to when that same content is shared through their corporate social media channels (e.g., via their company twitter handle). That’s pretty stunning.
75% of sales team members actively use EveryoneSocial
Adoption and engagement of new tools is critical to a social selling program’s success. Too often, companies acquire solutions that employees just don’t use (often the result of poorly designed products). This particular client–a diversified tech company with over 100,000 employees–saw a 75% adoption rate with EveryoneSocial, meaning 75 out of 100 employees they invited to use the tool became active users.
EveryoneSocial rated #1 part of their social selling program
The same client that achieved 75% adoption of EveryoneSocial amongst their reps also included training and support services as a part of their social selling program including sessions on crafting profiles, growing their networks, tactics for penetrating accounts, and much more. Of all the resources this company provided their social sellers, EveryoneSocial was called our as the #1 most valuable part of the program by the sales reps in a survey conducted by the company.
This is really exciting stuff and goes to show that social selling is real and here to stay. We’ll be detailing these and other results in some forthcoming customer case studies. In the meantime, feel free to check out our Social Selling Guide or get in touch if you’d like to discuss how we can help with your social selling initiatives.
On a related note, we're also putting on a 30min social selling webinar next Tue at 11am. Speakers will include our CEO, Cameron Brain, Dave Howe from Sales4Life, and Zealous Wiley from HP Enterprise. Click the image below to register.