Getting hacked on social media is one of the easiest things that can happen to any business, and yet many don’t take even basic steps to protect their social media assets. Here are the top 5 ways to get hacked on social media-- and how to make sure it doesn't happen to you!
- Letting your email get hacked: Email is one of the weakest links in your online security because it’s a gateway for a hacker to easily obtain a lot of other information about you-- unfortunately this has even happened to me! Many account logins can be retrieved simply by requesting an email to be sent to the user. You can protect your email accounts by never clicking on a link in an email you don’t recognize-- or an email with a funky looking subject line. When you think it's fishy-- send the sender a seperate email asking if they meant to send something to you before opening the origional emaill.
- Selecting weak passwords: Even the most basic password
cracking software programs can figure out a password that is composed of real words. It’s critical you and your employees choose passwords that are a random collection of numbers and letters. Also, when you’re creating a password, many sites will let you know if your password is weak; take full advantage of this feature to create a strong password.
- Using a common password for all logins: Your logins are no doubt easier to remember and manage when the password is the same for all of them, but this is a terrible idea. If a hacker gets the password to one account, the last thing you want is for the hacker to immediately gain access to all of your accounts-- yikes!
- Losing track of who has account access: You never want to be in a situation where an employee who isn’t supposed to have login access has it anyway. Therefore, your business should maintain an up-to-date list of every employee who is authorized to log into your corporate social media accounts.
- Failing to invest in separate company devices: Employees who are authorized to post to corporate social media accounts inevitably also have personal accounts, and sometimes these employees get confused about which is which, leading to embarrassing mistakes. Thus, having a physically distinct device for your corporate social media accounts may be one of the best social media investments you can make. An added advantage of having a separate corporate device is that you can more clearly restrict who has login access.
No business can ever be 100% immune from hacking, but every business can do more to protect itself. And it’s certainly important to avoid making a dumb mistake, such as compromising your email account, designing poor passwords, and letting the wrong employees gain access. Fortunately, some mistakes can easily be fixed!