You curate content for your team. They share it via their social networks. You increase your marketing reach by 561%. Oh, and your customers will trust you more as a result. Here’s what you need to know.
What is employee advocacy?
Why should I use it?
Employees are the most credible voices on multiple topics, including the company’s work environment, integrity, innovation and business practices. (Edelman Trust Barometer report)
In fact, only 3% of employees share content about their company, but those shares are responsible for driving a 30% increase in the total engagement a company sees. (LinkedIn)
This means that no matter how often your PR team is out there sharing the gospel or the CEO is on television, Inc. magazine or TechCrunch talking about your company, nothing is more effective than the voice of your employees. (Inc)
From a lead generation perspective, employee advocacy is an “always on” marketing channel that results in 5x more Web traffic and 25 percent more leads. (Inc)
According to the National Business Research Institute, a 12% increase in brand advocacy generates a 2x increase in revenue growth. (Wikipedia)
What is an employee advocacy platform?
An employee advocacy program is a program that enables employees to share approved company content with their networks. Usually via employee advocacy software. (EveryoneSocial)
Employee advocacy software is made up of three parts: content feeds (usually curated by a company administrator), connected social media accounts (so employees can share that content), and a reporting hub for tracking results. (EveryoneSocial)
Employee advocacy software enables employees to share, comment, like or tweet any content along with enabling the platform administrator(s) to read and analyze the metrics, organize and curate content for employee sharing, all in one spot, and the ability to automate content curation, for editors as well as employees. (Wikipedia)
Want to see an employee advocacy platform in action? Here’s how it works.