[Live Discussion] How to Build An Authentic Approachable Personal Brand Online

In this webinar, EveryoneSocial’s Chris Hecklinger & Adobe’s Lauren Friedman teach how you can align your passion & your profession by building an authentic, approachable personal brand online.

Here are some of the topics covered in this webinar:

• What exactly is a personal brand and how can it help your career? (2:25)
• What a personal brand isn’t (6:23)
• What can you achieve with a few minutes of investment each day (8:48)
• Personal brand success statistics and stories (13:26)
• Example personal branding by job function (15:58)
• Marketing experts example personal branding (19:50)
• HR professionals example personal branding (22:35)
• Establishing your personal brand content pillars (26:53)
• How to discover content (29:45)
• Choosing the right social platforms to build your brand on (31:11)
• 5 key reasons why people share content (33:00)
• Join niche communities that match your personal brand goals (36:08)
• How to add value to industry discussions and communities (38:47)
• Balancing your professional and personal identities (39:33)
• Add your perspective to what you’re sharing (40:13)
• Balance self-promotion with content your audience actually cares about (41:52)

 
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